Don’t Go it Alone
Strong partnership strategy has emerged as a game-changer for marketers, enabling brands to expand their reach, amplify their message, better target customers, and drive revenue.
Successful partner marketing isn’t just about collaboration—it’s about co-creating value.
Whether through co-marketing campaigns, channel partnerships, or strategic alliances, businesses can leverage each other’s strengths to generate demand, increase sales, and create seamless customer experiences. But, it has to be done right.
At Cozelo, we leverage more than 25 years of experience helping leading brands across industries harness the power of partnerships to scale faster, sell smarter, and grow stronger. Whether you’re a small brand looking to navigate the nuanced world of sports & entertainment sponsorship or a Fortune 100 looking to accelerate sales through ecosystem partners—Cozelo is your strategic partner to help you maximize your goals.
Let’s build something bigger—together.
Chris DiPierro Founder & CEO
For more than 25 years - no matter the industry or organization - the common thread throughout my career has been building growth through connection. Connecting brands to customers, companies to partners, and strategy to execution. Across sports, tech, and global enterprises, I’ve led high-impact partnerships that generate real revenue and lasting brand value.
At global IT services powerhouse Wipro, I drove the global go-to-market strategy for the Cisco and AT&T partnership—launching joint offerings across 5G, cloud, and digital signage, including VisionEDGE, now powering immersive fan experiences at SoFi Stadium, AT&T Stadium, and beyond. I’ve brought together massive ecosystems—Wipro, AT&T, AWS, and Cisco—into unified solutions that deliver measurable business outcomes.
Before tech, I led marketing, partner activation, and communications initiatives for teams, brands, venues, and properties across sports and entertainment. Most recently at the Boston Bruins, I led marketing, partnerships, and brand strategy for over a decade during one of the most transformative periods in the franchise’s history. I helped grow the team’s value from $220M to over $1B by developing groundbreaking fan engagement platforms, driving ticket sales, retail growth, partnership revenue, and building integrated campaigns with brands across industries.
At the heart of it all, I’m a collaborator and storyteller who believes that the right partnership, powered by purpose and strategy, can unlock extraordinary growth.
Here is a look at some of the brands I’ve been lucky enough to work with and build successful partnerships:
